But more to the point, those of us who have done wine touring know that friendly, warm and passionate tasting room hosts contribute to the “winery effect,” wines that taste fabulous and those you absolutely must buy. When you get home and open those wines, sometimes they are still fabulous and sometimes they are good but not as great as you remember.
The reverse is also true; we have visited a favorite winery, been greeted by a tired and uninterested person and been uninspired by wines we have loved in the past. Vintage aside, who is pouring your wine and what they are doing to make it a great tasting experience makes a huge difference.
This type of customer service cannot be taught; a set of steps to follow does not a good experience make. This type of service must be discovered and is unique to each person.
It occurs to me that the same is true of leadership. As leaders we create experiences and have an effect on others that is way beyond “doing the right things” and all about the discovery of our unique passion as a leader.
What’s your winery effect?